COVID-19 AND THE "NEW NORMAL"

NAILBITER tracked 1,000+ Shoppers and Consumers across the US over a 5-week period to develop the most comprehensive view of the influence of the Pandemic on CPG and the emergence of the "New Normal".

A Global Quantitative Videometrics Platform

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OUR TEAM

CURRENT JOB OPENINGS

MARKET RESEARCH ANALYST

About this Job

We are currently looking for a highly motivated, creative individual for our Market Research Analyst position. This position will be based in Reston, VA, near Washington, D.C. In this role, you will be a part of the Client Success & Analytics team and will have an opportunity to gain experience in various aspects of market research such as new methodologies, project management, implementation, client relationship building, story-telling, and more. This position also offers the right candidate an accelerated career in market research and technology.

Ideal Candidate has the following Skills and Experience:

  • A completed Bachelor’s degree in a related field (such as business, marketing, social sciences)
  • Some previous market research experience through courses, projects or internships
  • Strong interest in understanding human behavior, especially how people make decisions
  • Outstanding verbal and written communication skills
  • Advanced proficiency with MS Office
  • A team player with an ability to work well independently and autonomously with junior to senior level colleagues

Key Responsibilities:

  • Perform data analysis and verify data quality
  • Assist with questionnaire and research design
  • Communicate with clients on project status, timelines, follow-ups, etc.
  • Interpret and translate data into actionable insights
  • Manage research projects, within timeline and budgets
  • Work with senior management in preparing reports and presentations
  • Present data and results to internal and external stakeholders

Intrested candidates can mail there CV at careers@nail-biter.com

CLIENT SERVICE ANALYST

About this Job

We are currently looking for a person who is highly motivated and eager to learn and succeed for our Client Service Analyst position. In this role, you will be a part of the Client Services team and will have an opportunity to have an accelerated career path at the confluence of data, technology and marketing. You will work directly with senior management, who are industry veterans, and will quickly learn market research video analytics, client consulting, report writing and storytelling. This position can be based in the New York City, Chicago, or Washington, D.C. metro areas.

Ideal Candidate has the following Skills and Experience:

  • A completed Bachelor’s degree
  • Outstanding verbal and written communication skills
  • Experience in data analysis
  • Advanced proficiency with MS Office
  • A team player with an ability to work well independently and autonomously with guidance from senior level colleagues

Key Responsibilities:

  • Present company capabilities to clients and answer client questions on the technology platform and data
  • Participate in scoping and defining projects as well as developing project proposals
  • Communicate project requirements with key internal stakeholders
  • Develop content for social media and marketing campaigns
  • Interpret and translate data into actionable insights
  • Help keep clients engaged via email communication and fresh brand content

About Nailbiter, Inc.

NAILBITER is one of the fastest growing market research technology companies in the US. Our technology platform allows manufacturers and researchers to "see" their consumers make product decisions at-shelf and at-home. The platform quantitatively codes stated, latent and emotional decisions, revealing hidden barriers to product success. The resulting consumer and shopper insights allow marketers and researchers to make immediate decisions that drive market success. NAILBITER has been validated by leading CPG companies. We offer a competitive compensation package, stock options, health benefits and perks.

NEWS

Can CPG go D2C?

May 16, 2020

Is D2C the next shift in the disrupted CPG retail landscape.If you're a big, medium or small-sized CPG manufacturer who's exploring a D2C launch, NAILBITER can help you with behavioral data to understand what shoppers are seeking from the online grocery experience.

Get a grip CPG!

March 11, 2020

NAILBITER's co-founder, Amit, weighs in on how the Coronavirus will impact CPG. Spoiler alert...it won't. Read on to know why CPG is always strong to bounce back in the face of crisis.

WHAT HAPPENS IN STORE AFTER THE BIG GAME?

Feb 20, 2020

As the Super Bowl advertising fades, the big brands and new products that grabbed attention using that ad platform are left to fight it out in a crowded CPG marketplace. They may have spent up to a reported $5.6 million for a :30s Super Bowl ad spot, but now they need to be Noticed in-store and deliver an at-shelf message that gets them into shoppers' carts.

The third season of The Masked Singer wasn't the only video footage to follow the Superbowl. We used NAILBITER's videometric platform to capture our own big reveal... when shoppers headed to the store after the big game.

Some shoppers made clear connections from the Super Bowl ads to the products they found in-store. Others went looking, but had trouble finding advertised products. Watch these NAILBITER videos for a taste of how it all happens in-store.

Wondering what's happening in the aisle in your categories? Follow us on LinkedIn and let us help you uncover real shopper behavior with NAILBITER videometrics.

Behavioral science - great hope or all hype?

December 15, 2019

Ditching claimed metrics and observing real behavior could revolutionize shopper insight, so why do only 1/3 of firms do it? We look at the barriers which have stopped behavioral research from scaling, and the new tools which might break through and let it fulfill its huge potential.

Join NAILBITER at the Final Events of 2019!

October 17, 2019

As the calendar year begins to wrap up, the final conferences and events for the year are right around the corner. The NAILBITER Team is excited to be attending and speaking at several conferences to round out the year. Below is a calendar of events where the NAILBITER Team will be in attendance as well as any presentations we will be giving.

NAILBITER is a Global Quantitative Videometrics Platform that unlocks behavioral, observational insights at scale. Through hundreds of videos of real transactions, usage occasions, and shopping trips, NAILBITER is able to observe and decode key behaviors and their drivers to bring new and powerful insights to answer your biggest business questions.

To learn more, visit us at any of the events below or email info@nail-biter.com.

List of Final Events of 2019!

In-Store Video Tells the Full Story of Super Bowl Shopping

February 4, 2019

With the Super Bowl over, the conversation now switches to the commercials. But, what if I told you that by focusing on just the commercials, you’re missing a big piece of the Super Bowl marketing blitz?

For the weeks leading up to the big event, shoppers have been engaging with in-store marketing and displays by the same brands that paid for ad spots during the game. At the end of the day, the products that consumers put in their cart and purchase are what matters most, and their behavior in-store helps uncover which brands won over shoppers in-store before the Super Bowl.

Leveraging our Videometrics approach, NAILBITER captured real shopper transactions in-store across a variety of categories to begin to uncover who won and who lost the Super Bowl. Which categories made best use of displays before the game? What brands were able to convert shoppers? Who missed out on a big opportunity? We used videos of real shopper behaviors and decisions to begin to unravel those questions.

Click Here to read more

October update from CEO Amishi Takalkar

October 15, 2018

I am pleased to announce several exciting developments: – Tracy Needham, industry veteran in Tech, has joined NAILBITER as VP of Research – Rolled out a major upgrade to our Marketing Effectiveness product and very excited for the tremendous client response, especially on Advertising and Display Videometrics – Successful integration of Voice to the NAILBITER Omnichannel...

I am pleased to announce several exciting developments:

– Tracy Needham, industry veteran in Tech, has joined NAILBITER as VP of Research

– Rolled out a major upgrade to our Marketing Effectiveness product and very excited for the tremendous client response, especially on Advertising and Display Videometrics

– Successful integration of Voice to the NAILBITER Omnichannel Shopper Journey Videometrics Platform

New Video Metric Norms for Packaging

October 5, 2018

Thrilled to report that we just completed an update to the NAILBITER norms database! This is our repository of (in-store) video based shopper metrics across 800+ CPG brands 4 teasers related to packaging: 1 in 4 shoppers across all (CPG) brands are influenced by packaging in their purchase decision, on a typical shopping trip Less...

October 5, 2018 - Posted by: Amit Dhand - In category: Blog, News - No responses

Thrilled to report that we just completed an update to the NAILBITER norms database! This is our repository of (in-store) video based shopper metrics across 800+ CPG brands

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Reston

12110 Sunset Hills Road Suite 600 Reston, VA 20190.

Parsippany

2001 Route 46, Waterview Plaza, Suite 310, Parsippany, NJ 07054.

Chicago

111 West Illinois Street, 5th Floor, Chicago, IL 60654.

Mumbai

Esperanza Building, Office No. 805, Linking Road, Bandra West, Mumbai - 50, India.